Katie O'Brien
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Katie O'Brien in Senior Content Editor,

Viggle Up from Friday, Still Down 37% for the Year

Viggle (NASDAQ: VGGL), the content and marketing rewards company, saw a short interest rise recently with an increase of 229,869 total shares, according to Insider Trading Report. This accounted for more than 10% of the net short interest as of August 31.

According to the report, the increase in shares contributed to the change in Viggle stock prices over the past few days. On Friday, shares opened at $1.45 and closed at $1.36.

Further, 33,519 shares were moved that day alone. Currently, the company has a 52-week high of $4.88 and a low of $1.11, touting a $32 million market cap.

Demonstrating the swing in numbers over the past few days for Viggle shares, according to Insider Trading Report, shares have tilted up 4%. However, remain down more than 37% for the year.

DraftDay Gaming Group

MGT also confirmed the sale of a daily fantasy sports assets to a new entity made up of Viggle and Sportech Digital (subsidiary of SportTech PLC), titled Draft Day Gaming Group, Insider Trading Report announced. Sportech Digital is currently one of the leading providers of betting technology and services.

This deal could potentially make DraftDay and, inadvertently, Viggle a bigger player in the lucrative fantasy sports market. However, Viggle is no stranger to this market, this acquirement simply makes it a more valuable player.

MyGuy and Viggle Football, two of the company’s pervious assets, currently boast more than 10 million subscribers. 

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