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Qihoo Eyes 360 Brand With Record Domain Buy

Bottom line: Qihoo 360's (QIHU) apparent attempt to unify its various products around the 360.com brand looks smart strategically, but it needs to improve its search and cellphone businesses to win back investor interest.

I'm not usually someone to write about publicity stunts, but one such new ploy by struggling security software maker Qihoo 360 has piqued my interest as it hints at some major new strategic moves. The actual news is quite straightforward, saying Qihoo has paid a record $17 million for the 360.com web domain. This news was almost certainly leaked by Qihoo, since companies pay large sums for domains all the time and the news never makes big headlines since it's kept private. That hints Qihoo may have big plans for 360.com, most likely as a platform to unify its current stable of domains and brands.

Qihoo certainly could use a more unified approach to its increasingly… Read More …