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Georgetown University Selects Salesforce to Gain a 360-Degree View of Their Constituents

SAN FRANCISCO, July 28, 2016 /PRNewswire/ --, the philanthropic arm of Salesforce (NYSE: CRM), today announced that Georgetown University has chosen Salesforce Sales Cloud and Community Cloud to power its new CRM strategy, Georgetown 360 (GU360).

GU360 is a new University-wide Constituent Relationship Management (CRM) strategy and solution, powered by Salesforce, designed to help Georgetown more effectively manage relationships and engage with key constituency groups, including prospective students, parents, faculty, staff, employers and alumni.

"There is no other single thing that we will do in the next 10 years that will more directly and significantly influence our ability to support the mission and ambition of the university than the Georgetown 360 project," said R. Bartley Moore, VP for Advancement at Georgetown University.

"Technology may be the enabler but our community will be the power behind this exciting project. Georgetown is uniquely positioned with the GU360 project to raise the bar in higher education through innovation and collaboration," said Judd Nicholson, Interim Vice President for Information Technology and CIO at Georgetown University.

Before implementing Salesforce, Georgetown's constituent information was dispersed across a variety of systems, spreadsheets and individual notes. These siloed solutions prevented Georgetown from achieving a complete view of...