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Split at Energizer

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Shares of Energizer Holdings, Inc. (NYSE:ENR) are soaring this morning after the consumer products maker revealed plans to split itself into two publicly traded companies. One company will focus personal health care products such as Playtex, Hawaiian Tropic, Wet Ones, and Edge shaving cream. The other company will focus on household products such as Energizer and Eveready. According to the company, the split will increase shareholder value by creating better focused public companies.