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Red Robin to Expand Domestically with New Wisconsin Unit

Red Robin Gourmet Burgers Inc. RRGB announced that it will open a new Red Robin Gourmet Burgers and Brews restaurant in Wausau, WI on Apr 25. The outlet will be located at 4650 Rib Mountain Dr., near the Dick's Sporting Goods Shop.

Apart from the signature items like Royal Red Robin Burger and Bottomless Steak Fries, Smoke & Pepper Burger, and the Red's Tavern Double, the menu will also feature Freckled Lemonade. Moreover, the restaurant will serve D.G.B., Black & Bleu burger, The Marco Pollo, the Southern Charm Burger, along with a variety of salads, entrees, soups and wraps.

As part of the opening celebrations, during the opening week, the company will give away the proceeds from the sales of Freckled Lemonade to the non-profit organization, Alex's Lemonade Stand Foundation.

With the ongoing recovery in consumer confidence, Red Robin is looking to aggressively expand its footprint and has ambitious plans to open 25 Red Robin and 5 Burger Works outlets through 2016. Burger Works is the smaller non-traditional prototype that serves a limited menu and service. It aims to compete with the fast-casual chains catering to diners who want quality food quickly.

Red Robin is also exploring opportunities in the untapped U.S. markets of Florida, New York, New Jersey, Chicago and Texas. We believe that the company’s plan to accelerate unit growth should boost long-term revenues. Further, we expect Red Robin’s initiatives such as menu innovation, in addition to its effective marketing strategy and remodeling programs, to reinvigorate its brands.

Red Robin currently carries a Zacks Rank #2 (Buy). Better-ranked stocks in the same industry are Carrols Restaurant Group, Inc. TAST, Darden Restaurants, Inc. DRI and Dave & Buster's Entertainment, Inc. PLAY. All these stocks sport a Zacks Rank #1 (Strong Buy).

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RED ROBIN GOURM (RRGB): Free Stock Analysis Report
 
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