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Pepsi Is Now in the Meal Kit Delivery Business

PepsiCo (PEP) wants to deliver a meal to you, the lazy urban millennial.

The soda and snack giant said Tuesday that it has hooked up with online meal kit marketplace Chef'd to deliver three Quaker Oats-branded meals, all featuring the brand's trademark oats as the star. People who order the Quaker Oats-inspired meals receive all the necessary, pre-portioned ingredients and step-by-step instructions for making the meal. The meal kits, which will cost $10 for a serving of two, will also include a mason jar as well as additional oats-inspired recipe cards.

The partnership is keeping with PepsiCo's stepped up efforts to get people to...