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Wall Street steps into Crocs, kicks stock up 17 percent

FILE PHOTO - A display of Crocs shoes is shown in a gifting suite during the Sundance Film Festival in Park City, Utah January 23, 2011.

Shares of Crocs Inc (CROX.O) surged over 17 percent on Wednesday in their biggest leap in a year after the maker of colorful clogs posted quarterly results that suggest an effort to revive the once-popular brand may be gaining traction.

A refreshed product lineup as well as a marketing campaign featuring actress Drew Barrymore and professional wrestler John Cena contributed to the strong March-quarter results, Chief Executive...