Shado Baker
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Shado Baker in Asian Markets,

Step aside, Apple: India is Micromax territory

As the world obsesses over yet another September launch of Apple goodies, spare a thought for the world's largest democracy: India doesn't have a single Apple Store.

It's not like you can't buy iPhones and Apple TVs here. You can. It's just that a new iPhone costs roughly what the average Indian makes in eight months.

That's where Micromax, India's homegrown phone giant, comes in. The company, which started as an IT software firm, recently zoomed past Samsung to become India's largest smartphone seller, according to research firm Canalys.

Micromax makes affordable phones. But there's more to its success -- the company describes itself as having "pioneered the democratization of technology in India" with smartphone features that target uniquely Indian needs.

Struggling with power cuts or a lack of access to electricity? Try the phone with a 30-day battery backup.