A UBS analyst predicts the warehouse giant may be planning to increase the cost of becoming a member in 2017. “If its [competition] were to dramatically slow in the meantime or if there were some major macro disruption, it might delay this increase. But, it sounds like that’s not likely.” Gold Star card goes up by $5 and the Executive by $10. Chief Financial Officer Richard Galanti told The Huffington Post on Friday that it has not announced if, or when, it would increase the membership fee. So what’s really happening?