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Campbell's Soup CEO Commits to 'Clean' Soups and Transparency on Ingredients

With more health-conscious U.S. consumers frowning upon big packaged food companies and their processed ingredients that dominate supermarkets, Campbell's Soup (CPB) has a new plan to win their trust.

Over the next twelve months, the iconic maker of Campbell's chicken noodle soup will debut a host of new soups free of artificial colors and flavors (a designation known as "clean"), smoothies under its new 1915 by Bolthouse Farms brand and a pea-based milk that dons the Bolthouse Farms name. As...