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Lunch Time: Yum Brands and Emerging Markets

Yum Brands (NYSE:YUM) is composed of Pizza Hut, KFC, Taco Bell, and WingStreet. This company has been making a big splash in China. In 2005, Yum had 1,800 location in China and in 2012 Yum had 5,700 locations in China.  Chinese consumption is expected to grow from 300 million to 600 million over the next ten years, this give the company a lot of upside potential.

Even though there is good potential for growth in China, investors must also consider the economic and political environment in China. Chinese economic health has been in question as of late and we are not sure what is in store for China’s political future. Another thing investors must look at is possible competition from other restaurant chains like Subway and McDonald’s (NYSE:MCD). In addition, Popeyes Louisiana Kitchen does not currently operate in China and if it does can offer serious competition.

Looking a brief financial picture, Yum! has a market cap of $32.25 billion and a PE of 23.57. In the food industry, the average PE is 16.4. Both net income and revenues has been on the rise for Yum brands in the past three years. On the other hand, yum brands has greater current liabilities than current assets and long term debt of 32% of total assets.

I personally believe that Yum brands have good upside potential in emerging markets. I am worried about how political and economic issues in emerging markets would affect the company. Do you guys have any thoughts, are you bullish on Yum? Is it worth a long term investment?