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Huge Investment in China by Coca-Cola

 (image source: taringa.net)

In an effort to regain market share in China’s soft drink market, The Coca-Cola Company 

(NYSE:KO) will pump over $4 billion in China through 2015 to 2017. Investment will included building new plants, introducing new products to the market, partnering with local soft drink produces to develop local style drinks. Coca-Cola is facing a lot of competition within the region from PepsiCo, Inc. (NYSE:PEP) and local favorite Hangzhou Wahaha. Increasingly the Chinese are drinking more home style beverages fused with herbals and health substances. Coca-Cola’s ultimate goal is increase global revenues by two-folds to $200 billion by 2020 and without a strong performance in China it can’t achieve that goal.