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Snapchat - next Facebook`s target

There are rumors that Facebook offered to pay about $3 billion for mobile application Snapchat. Almost 4 times more than it did for Instagram. What is so special about it?

http://www.bloomberg.com/news/2013-11-14/facebook-said-to-offer-3b-for-snapchat-to-attract-teens.html

As for me, it looks like a desperate attempt to attract users. Is Facebook loosing ground on the market?


Going to download facebook`s target to try. Actually,i ve never heard about it before, and after some google search i ve found out that it can be used as a marketing tool...lets see..