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Starwood Hotels & Resorts Names DIRECTV Preferred Video Provider

STAMFORD, Conn.--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and AT&T (NYSE:T) today announced an agreement designating DIRECTV as Starwood’s preferred video and audio provider in the United States, dramatically expanding in-room entertainment options to help Starwood’s always-connected guests to disconnect, making the most of their downtime. By uniting two of the strongest brands in hospitality and entertainment, this agreement provides Starwood’s guests with new access to DIRECTV’s exclusive NFL SUNDAY TICKET, programming for the four major sports leagues and nearly 100 HD channels, greatly enhancing the in-room guest experience by providing more of the comforts of home while on the road.

“Our work with Starwood will open up more T.V. channel options for hotels, improving the in-room entertainment experience for guests”

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Beginning today, Sheraton, one of Starwood’s 10 distinctive hotel brands, will immediately begin utilizing the new partnership by upgrading its HDTV experiences and bringing new channels to its U.S. hotels. This commitment to enhance the Sheraton guest experience is part of many initiatives underway to boost Starwood’s largest, most global brand through Sheraton 2020, the all-encompassing plan to make Sheraton the global hotel brand of choice, everywhere. The agreement will also bring new, high-quality experiences to all of Starwood’s brands throughout the U.S., providing unmatched access to one of the world’s most popular TV services.

“Sheraton is taking the lead in dramatically evolving on-property entertainment options to provide guests with an effortless travel experience, allowing them to truly feel as though our hotels are their home away from home,” said Dave Marr, Global Brand Leader, Sheraton Hotels...