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Amazon steps up Netflix fight with monthly Prime video subscription

Amazon is breaking out its video-streaming service in the U.S. with a standalone offering with a monthly subscription, as it looks to step up its challenge to Netflix.

U.S. customers will be able to buy an $8.99 per month subscription to Amazon Prime Video, the e-commerce giant announced on Sunday.

Previously, the only way to get Prime Video in the U.S. was by buying annual Prime membership for $99, which would give users access to the video?-streaming service as well as other services such as music-streaming and unlimited fast shipping.

In the U.K., Amazon video is available on a monthly subscription basis for £5.99 ($8.50) a month. Its latest move is seen by analysts as the first...