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Coming Soon To Target: Fashion Items From Victoria Beckham

Coming Soon To Target: Fashion Items From Victoria Beckham NYSE:TGT

Target Corporation TGT 0.49% announced on Thursday it will begin selling more than 200 items for women and kids from the Victoria Beckham collection.

Target said its agreement with Beckham also marks the designer's entrance into childenswear, something that Target is proud to excel in.

The lineup will include dresses, rompers, tops and bottoms for women and corresponding styles for girls, toddlers and babies.

"The line of women's and childrenswear that I have created with Target perfectly encapsulates the spirit of VVB and features some of the earlier silhouettes that the category originally became known for," Beckham said. "From the outset of my brand, I have always designed clothes that I want to wear, and that's exactly what I have done here, but this time there are also clothes that my daughter would love to wear, too!"

Beckham added that she had always wanted to design fashion items for children after "years of learning that function is often just as important as form, and that children need to be able to feel comfortable and free in what they wear."

She said that collaborating with Target was appealing as the retailer is known for a core base that "doesn't want to pay or can't pay designer prices."

The collection will be available April 9 through April 30, 2017, or while supplies last.

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