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Apple Needs The Series 2 Watch To Sell Well, But Will It?

At its highly anticipated keynote event on Wednesday, Apple AAPL unveiled the Apple Watch Series 2, the second generation of its smartwatch device. The Series 2 boasts a plethora of new features, and the tech giant will hope the new product can reinvigorate slumping Watch sales.

Weak Sales

Apple is firmly in control of the smartwatch market, but that doesn’t mean that Apple Watch sales have lived up to expectations. The company remains tight-lipped on specific sales numbers for the device, but it did say at Wednesday’s keynote that it is number one in worldwide smartwatch sales.

Nevertheless, a report from the International Data Corp (IDC) in July claimed that Apple Watch sales fell 55% in the second quarter. With global smartwatch sales falling 32% in the same time period, Apple definitely took a brutal hit, especially as competitors like Lenovo LNVGY and Samsung SSNLF saw sales increase by 50% in the quarter (also read: IDC Says Apple Watch Shipments Drop 55%).

Why have Apple Watch sales been slumping? Well, a variety of factors go into its worldwide sales performance, but it seems reasonable to assume that customers are either uninspired by the device or opting for a competitor’s version of the smartwatch.

To remedy both of these problems, the Apple Watch Series 2 needs to be innovative, unique, and affordable. Now that Apple has officially announced the product, we can look to see whether the company has...