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KongZhong: Guild Wars 2 Improvements On The Way?

ArenaNet announced an expansion pack for Guild Wars 2 in late January, a development which definitely should be on KongZhong (NASDAQ:KZ) investors' radar. When KongZhong launched the game in May 2014, the size and scale of promotion activities clearly telegraphed high hopes for the title, however results ultimately didn't live up to expectations in the quarters that followed. Indeed, the relatively lackluster performance of the title was one of the reasons for Q3 revenue missing management's own projections (it didn't help that World of Warplanes also met a relatively cool…