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Hero Fights Honda to Sate Female Scooter Demand

Hero MotoCorp Ltd., India’s largest motorcycle maker, plans to unveil additional models in February to women customers for its scooters and fight Honda Motor Co.’s surge in the two-wheeler market.

Rising demand for personal transport in India’s villages and small towns, especially among women, is spurring the 18 percent growth in the nation’s scooter sales, Anil Dua, New Delhi-based Hero’s senior vice-president for sales and marketing, said in a Nov. 27 interview in the city. Hero also aims to tap the expanding 125cc motorcycle segment, Dua said.