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Amazon Enters U.K. Restaurant-Delivery Wars With Prime Perk

  • Just Eat shares fall as much as 5.3% as competition heats up
  • Amazon will provide free delivery for its Prime customers Inc. has extended its U.S. restaurant delivery service to London, entering a fiercely competitive market as it seeks to capture more of Britons’ online food spending and expand the use of its same-day delivery app.

The free, one-hour service is available in certain post codes for the online retailer’s Prime customers, and includes restaurants such as Michelin-starred Benares, Levant, Strada and Crazy Bear. The service started in Amazon’s hometown of Seattle last year and is now in a dozen U.S. cities. It follows the online retailer’s June introduction of U.K. grocery deliveries under the Amazon Fresh banner.

The move extends Amazon’s strategy of continually adding services for Prime members, who typically buy more items from the online retailer than those without the subscription. With food delivery...