American fast-food giant McDonald's (
Facing increasing competition in the patty sphere, as well as attempting to combat the negative effects of a restaurant slowdown, the company has said that it is testing an innovation to its menu: fresh beef. Will this
McDonald's has long depended on a network of suppliers that provides frozen beef burger patties to its restaurants. However, the
The restaurant chain, led by relatively new Chief Executive
Many analysts have said that the industry is on the cusp of or even in a "