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Karl Lagerfeld Is Launching a Line of Hotels and Restaurants

Designer Karl Lagerfeld is now adding hotelier and restaurateur to his résumé. Earlier today, the Chanel andFendi creative director announced his plans to pursue his own brand, titled Karl Lagerfeld Hotels & Resorts, which will include members’ clubs, restaurants, and residential buildings all under a licensing agreement with Brandmark Collective BV. The Kaiser is no stranger to the business, having dipped his toe into the hospitality pool before when he oversaw the design of a large hotel in Macau, China and the lobby space of a Miami condo building. He has also lent his creative prowess to the Hotel Metropole Monte-Carlo in Monaco and the Sofitel So Singapore, and was commissioned to design two suites for the Hôtel de Crillon in Paris. This announcement follows his recent launch of a $2,850 USD art supply kit and a collection of wedding rings.