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Cheerios without Genetically Modified Ingredients

General Mills, Inc. (NYSE:GIS) is no longer using genetically modified ingredients in the production of their popular breakfast cereal, Cheerios. The move according to General Mills was not an attempt to appease activist or related to any safety concerns. General Mills hopes that consumers will embrace the move. Other cereal brands will not be affected by the change. 

Activists believe that genetically modified ingredients are not safe for people to eat and lead to increase usage of agro chemicals, which harms the environment. The activists are pushing for labeling of foods that contain genetically modified ingredients. General Mills and other big food produces are fiercely fight those efforts. However, today is a huge victory for activists.