Matthew Waterman
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Matthew Waterman in Brand Power,

Mattel Misses Analyst Expectations With Disappointing 3rd Quarter

Ouch. Well I was bullish, I have no issues admitting that it was a bad short term call on my part. Analysts were expecting 80 cents per share consensus, and the company reported 71 cents. Barbie was particularly disappointing, falling 14% year over year. The dividend was kept in place, but it looks like we'll need to wait a little longer to see a full turnaround in the company. 

After hours, the stock was down as much as 7% but has since stabilized at $22.00/share. The forward dividend yield is 6.75%