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Nike's Ambitious $50 Billion Goal for 2020

Nike dominated news headlines the past few weeks with announcements of a massive layoffs, selling direct to Amazon and capping off Thursday with an earnings release. All of the headlines led to a volatile week of trading for the stock from a low of $50 to a high of $59.71. Despite the optimism, Nike still seems to be struggling.

Upon closer inspection of the earnings, there was one major positive with emerging markets growing 21% (18% with foreign exchange) vs. the previous year of -7% (12% with foreign exchange), but that is where the good news stopped:

  1. Nike's largest market North America posted flat sales growth.
  2. Nike's 2nd (Western Europe) and 3rd (China) largest markets both...

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