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Brexit Impact on Digital and TV: Stick with Google, Facebook and Yelp

Digital Marketing trends seem to have shifted in response to the British Exit, and yes I know I’ve been ramming down a lot of Brexit commentary lately, but since it’s on everyone's radar, I wanted to commit commentary to how it’s going to affect the UK digital advertising marketand conventional TV advertising as well.

Here’s what we know so far, and I’m quoting Wedbush analyst James Dix:

The most recent and detailed update is from GroupM, published last Tuesday, reducing its 2015/16E U.K. growth to 9.6%/6.3% from 7.4%/7.2% for total advertising, and to 10.4%/2.6% from...


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