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Why the Netflix/Amazon Debate is Already Over

Consumers have made a choice when it comes to Netflix and Amazon. They want both.

Netflix and Amazon might not need to battle each other much for streaming subscribers after all. Consumers, it turns out, are increasingly likely to use both products.

While Netflix is still the top streaming service in the U.S., about 45% of its subscribers also use Prime Instant Video. Meanwhile, 60% of Amazon Prime members also get Netflix, according to a new Morgan Stanley AlphaWise survey.

“We believe...