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Yelp Names Lanny Baker as Chief Financial Officer

SAN FRANCISCO, Apr 20, 2016 (BUSINESS WIRE) -- Yelp Inc. YELP, +1.78% the company that connects people with great local businesses, today announced that Charles “Lanny” Baker will join the company as Chief Financial Officer, effective May 9, 2016. Baker brings a well-rounded executive background to Yelp, having served both sides of the financial aisle as an equities research analyst and as an experienced CFO for both private and public companies, with an expertise in consumer-oriented digital platforms.

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“We are excited to have Lanny join Yelp as our new CFO. His expertise and sheer passion for our mission made him the perfect fit,” said Jeremy Stoppelman, Co-Founder and CEO of Yelp. “His track record of success across the financial, strategic and operational areas of digital businesses will be an important asset to the company as we continue to rapidly scale our advertising and transaction businesses.”

As a former CFO for two digital companies, ZipRealty and Monster Worldwide, Inc., and sell-side analyst covering internet and e-commerce, direct marketing and publishing industries, Baker has a successful track record of building and measuring corporate finance strategies rooted in long-term growth objectives. Additionally, he has led the infrastructure development processes that helped position those brands to be end-to-end digital platform providers for their consumers.

“It is a privilege to assume this important role at Yelp. The company has a huge market opportunity ahead of it, and I'm looking forward to joining the team at such an exciting time in Yelp's development,” said Mr. Baker. “As the clear category leader providing insight about local businesses, Yelp's mission is one that truly inspires me.”

Most recently, Mr. Baker served as Chief Executive Officer and President of ZipRealty, Inc., an online real estate brokerage and technology company (September 2010 - March 2016), during which time ZipRealty was acquired by Realogy Holdings, Inc. (August 2014). Previously, Mr. Baker served as Executive Vice President and Chief Financial Officer of ZipRealty (December 2008 - September 2010), which operates in 22 states and had annual homes sales in excess of $5 billion. Additionally, he served as Senior Vice President and Chief Financial Officer of Monster Worldwide, Inc. (March 2005 - June 2007) where he led the global finance function. From 1993 to 2005, Mr. Baker held various research positions at Salomon Brothers (subsequently Salomon Smith Barney, and then Citigroup) and was a Managing Director...