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CBS Is Giddy Over Digital Subscriptions at Showtime, Skinny Bundles

It's no Netflix Inc. (NFLX) , but CBS Corp. (CBS) on Monday, Aug. 3, said its digital subscription platforms will amass more than 4 million total subscribers in 2017. And COO Joseph Ianniello declared its 8 million subscriber goal by 2020 "conservative" on an investor conference call Monday.

For CBS, which gets most of its revenue from its network and TV studio, that's found money. Though Netflix remains the global leader in digital video subscribers at more than 100 million, CBS has been able to build businesses that can provide some stability as advertising sales fluctuate and cable TV operators lose subscribers, CBS CEO Leslie Moonves said on an investor conference call on Monday.

By year's end, CBS said it will launch a digital standalone sports subscription service to go along with CBS All Access, the online facsimile of its top-ranked network launched in October 2014 and its digital version of Showtime, which began in July 2015.

Subscriptions to both services are expected to rise once "Star Trek: Discovery" debuts on CBS All Access in September and the fight on Showtime PPV takes place later this month between Floyd Mayweather and mixed martial arts champion Conor McGregor. Additionally, Moonves said CBS is beginning to expand both...


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