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Actionable news in CAKE: The Cheesecake Factory Incorporated,

The Cheesecake Factory: Form, Schedule Or Registration Statement No Filing Party: Date Filed:

The following excerpt is from the company's SEC filing.

*** Exercise Your

to Vote ***

Important Notice Regarding the Availability of Proxy Materials for the

Stockholder Meeting to Be Held on June 23, 2016

THE CHEESECAKE FACTORY INCORPORATED

Meeting Information

Meeting Type:

Annual Meeting

For holders as of:

Date:

Time:

10:00 AM PDT

Location:

Westlake Village Inn

Lakeside Room

31943 Agoura Road

Westlake Village, CA 91361

THE CHEESECAKE FACTORY INCORPORATED

ATTN: W. DOUGLAS BENN

26901 MALIBU HILLS ROAD

CALABASAS HILLS, CA 91301

You are receiving this communication because you hold shares in the above named company.

This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at

www.proxyvote.com

or easily request a paper copy (see reverse side).

We encourage you to access and review all of the important information contained in the proxy materials before voting.

See the reverse side of this notice to obtain proxy materials and voting instructions.

0000291281_1 R1.0.1.25

Before You Vote

How to Access the Proxy Materials

Proxy Materials Available to VIEW or RECEIVE:

1. Annual Report 2. Notice & Proxy Statement

How to View Online:

Have the information that is printed in the box marked by the arrow

xxxx xxxx xxxx xxxx

(located on the following page) and visit:

www.proxyvote.com.

How to Request and Receive a PAPER or E-MAIL Copy:

If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for

requesting a copy. Please choose one of the following methods to make your request:

BY INTERNET

BY TELEPHONE

1-800-579-1639

BY E-MAIL*

: sendmaterial@proxyvote.com

* If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked

(located on the following page) in the subject line.

Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment

advisor. Please make the request as instructed above on or before June 09, 2016 to facilitate timely delivery.

How To Vote

Please Choose One of the Following Voting Methods

Vote In Person:

Many stockholder meetings have attendance requirements including, but not limited to, the possession of an attendance ticket issued by the entity holding the meeting. Please check the meeting materials for any special

requirements for meeting attendance. At the meeting, you will need to request a ballot to vote these shares.

Vote By Internet:

To vote now by Internet, go to

www.proxyvote.com.

Have the information that is printed in the box

available and follow the instructions.

Vote By Mail:

You can vote by mail by requesting a paper copy of the materials, which will include a proxy card.

0000291281_2 R1.0.1.25

Voting items

The Board of Directors recommends you vote FOR the following:

Election of Directors

Nominees

David Overton

Alexander L. Cappello

Jerome I. Kransdorf

Laurence B. Mindel

David B. Pittaway

Douglas L. Schmick

Herbert Simon

The Board of Directors recommends you vote FOR proposals 2 and 3.

To ratify the selection of PricewaterhouseCoopers LLP as the Companys independent registered public accounting firm for fiscal year 2016, ending January 3, 2017.

To approve, on a non-binding, advisory basis, the compensation of the Companys Named Executive Officers as disclosed pursuant to the compensation disclosure rules of the SEC.

In addition, to transact such other business as may properly come before the Annual Meeting or any adjournment or postponement thereof.

0000291281_3 R1.0.1.25

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The above information was disclosed in a filing to the SEC. To see the filing, click here.

To receive a free e-mail notification whenever The Cheesecake Factory Incorporated makes a similar move, sign up!

Other recent filings from the company include the following:

The Cheesecake Factory Incorporated releases salary data. CEO sees compensation rise 9% - April 27, 2016
The Cheesecake Factory To Webcast FIRST QUARTER FISCAL 2016 EARNINGS CONFERENCE CALL ON APRIL 27, 2016 Calabasas Hills, CA - April 6, 2016