LONDON—Europeans don’t celebrate the uniquely American Thanksgiving holiday, but the so-called Black Friday sales that follow Turkey Day have become part of the fabric of year-end holiday shopping across much of the Continent.
In Britain, an early beachhead for such U.S.-style shopping extravaganzas, Black Friday yields similar cut-rate prices, long lines and occasional scuffles among shoppers. And just as in the U.S., many British retailers have s
More recently, however, there has been a bit of a backlash. Asda,
“Feedback from our customers was clear that they didn’t want the pressure of a ‘flash sale’ and preferred to know we were offering low prices throughout...