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Dr. Pepper Snapple: Brand Diversification And Market Share Gains Are Pushing Shares To $100+

Soft drink sales in the United States fell for the eleventh straight year in 2015 and recent results from Coca-Cola (KO) and Pepsi (PEP) would certainly support the shrinking soda market. Nevertheless, there is one smaller competitor that is seeing growth across several of it's well known brands. Dr. Pepper Snapple (DPS), the third largest soft drink company in the U.S., is seeing market volume growth that has pushed their market share to 18% vs 27% for Pepsi.

On April 27th, the company reported Q1 EPS of $0.94 vs the Wall Street consensus estimate of $0.86 on revenue of $1.49B, up 2.5% from the year ago quarter. 7UP and Sunkist brands were a laggard, but Schweppes, Crush, and Dr. Pepper saw a sales...


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