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eBay Launches Price Match Guarantee on More Than 20,000 Items in the UK

With this new offering, eBay guarantees that prices for new items included in its Deals Programme will have the best price available online from a list of six major online retailers, or eBay will match the lower price of that competitor.

The offering will launch later this month, available on all eligible items in eBay's UK Deals Programme.

Rob Hattrell, Vice President of eBay in the UK, said:

"We know that customers in the UK want the best deal when they shop.

"Our eBay Deals Programme has grown exponentially since its launch in 2009 and is now a firm favourite with the millions of customers who regularly shop on eBay.

"We are confident in the strength of our deals already. But we're giving our customers that confidence by also matching the price of our competitors."

eBay Deals already represent some of the best prices available. If a shopper finds a competitor offering the same product for less, once verified, eBay will offer a coupon for the difference in...