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Facebook is more concerned than ever about ad blockers

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Facebook founder and CEO Mark Zuckerberg.

(REUTERS/Brian Snyder)

Ad blockers are a growing risk to Facebook's advertising empire — and it's only cash source, a new regulatory filing shows.

"Revenue generated from the display of ads on personal computers has been impacted by these technologies from time to time. As a result, these technologies have had an adverse effect on our financial results and, if such technologies continue to proliferate...