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Yahoo acquires personalized fashion website Polyvore for undisclosed amt

Yahoo announced on Friday afternoon that it has reached a deal to acquire shopping site Polyvore

Investing.com -- Yahoo! Inc (NASDAQ:YHOO) announced on Friday that it has reached a deal to acquire personalized fashion website Polyvore for an undisclosed amount.

A primary factor central in completing the deal could be the fact that the multinational search engine giant views Polyvore as a natural compliment to its Yahoo Style and Yahoo Beauty divisions. In addition, Yahoo believes Polyvore's presence will help enhance its digital magazine brand, as well as help bolster a number of its vertical integrations...


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