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AIRSHOW-Boeing lifts 20-year industry demand forecast to $6 trillion

* Boeing raises 20-year industry demand forecast by 4 pct

* Trims 20-year traffic growth forecast to 4.7 pct

* New Boeing jet gets orders, but air show seen more subdued

* Boeing, Airbus clash over prospects for biggest jets (Adds Airbus sales chief comments, digital platform, more deals)

By Tim Hepher and Victoria Bryan

PARIS, June 20 (Reuters) - Boeing raised its 20-year industry forecast for passenger and freight plane deliveries by 4 percent on Tuesday, though executives at the world's biggest airshow in Paris expect demand this year to cool from recent red-hot levels.

The U.S. planemaker continued to rack up orders at the Paris Airshow for a new model of its best-selling 737 aircraft, which was launched on Monday amid a flurry of deals.

Leasing firm Aviation Capital Group (ACG), for example, said it had placed an order for 20 of the new 737 MAX 10 jets, worth a total of $2.5 billion at list prices.

"It is getting a big endorsement from airlines and that is leading to more lessors endorsing it too," Ihssane Mounir, Boeing vice president for sales and marketing, told reporters.

But analysts expect demand at the June 19-25 event in Paris to fall short of recent years, and some aviation companies have cut back on staff and hospitality at the show.

Over the longer term, though, Boeing sees an industry in rude health, forecasting 41,030 plane deliveries worth more than $6 trillion over the next two decades, up from 39,620 in a similar projection a year ago.

Boeing's projection includes a...