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AB InBev Buys Devils Backbone, Sells SABMiller Beer Brands

The Belgium-based brewing company Anheuser-Busch InBev SA/NV BUD, alias AB InBev, was in the limelight yesterday after sources revealed that it has embarked upon another deal to strengthen its position in the booming craft beer segment. Also, a lot of eyes turned toward the company’s plans to divest some of SABMiller plc’s SBMRY premium European beer brands in order to get the European Commission’s approval for its pending merger with SABMiller.

The company’s latest venture to expand its craft beer exposure comes with an agreement to acquire Virginia-based craft brewer, Devils Backbone Brewing Company. This act is not new for the Budweiser maker as it has been aggressively acquiring small craft beer rivals to expand its portfolio. In 2015, AB InBev acquired four craft brewers and a cider producer in the U.S. This deal, which is anticipated to close in the second quarter of 2016, will mark AB InBev’s seventh buyout in the craft and import brands business, since 2011.

With this deal, Devils Backbone’s popular brands, namely Vienna Lager, Eight Point...


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