Mark Holder
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Mark Holder in Out Fox The $treet,

Blue Apron: Reason To Stay Engaged

As Blue Apron (APRN) sinks to $8, eMarketer provides one reason to keep an eye on the stock. According to numbers from January, Blue Apron had the largest subscription base by far for box brands. 


The company still needs to tweak the model to figure out the profitability equation, but a large base of users provides hope for anybody buying the stock at these levels. Dollar Shave Club sold to Unilever (UL) for $1 billion last year and the company focused on subscriptions that only cost a few dollars a month. Blue Apron collects $57 per order, but the market only values the stock at $1.6 billion now. 

Anybody think $8 is the low?

Disclosure: No position