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Acxiom Offers Privacy-Safe Marketing Analytics Solution

Premium marketing technology and services company, Acxiom Corporation ACXM, recently pioneered the development of “privacy-safe, closed-loop” marketing analytics solution, Acxiom Marketing Analytics Environment, which will aid clients to maximize customer satisfaction and return on investment.

The revamped version of Acxiom Marketing Analytics Environment, originally introduced in July last year, has a host of features including, ability to unify online and offline data, offer privacy-safe data anonymization and improved matching and marketing analytics and modeling applications, which has already garnered sufficient enthusiasm among clients. The company believes Acxiom Marketing Analytics Environment is a comprehensively managed service that can combine online and offline data using tools like AbiliTec and LiveRamp Customer Link.

Meanwhile, there is pressing demand among clients for combining online and offline campaigns as well as transactional data. Acxiom Marketing Analytics Environment caters to this by providing unified customer view across multiple touch points linking both online and offline purchase activity in a secured way. This in turn will help clients optimize marketing outcomes by investing minimum resources.

Also, this comprehensive software can measure key metrics like the impact of marketing on sales, provide speedy insights and remove data science skills gap that will likely boost their overall performance. Most importantly, Acxiom Marketing Analytics Environment will ensure safety in these transactions that add to its commercial appeal. This application also eliminates the existing hindrances that are bothering marketers including media fragmentation, scarcity of skilled resources and issue of different data sources.

Currently, the company has a customer in the form of media and marketing services firm Valassis and expects to gain clients from other sectors like retail, media, and financial services industries as well. For boosting its margins, Acxiom is increasingly focusing on its core competence areas by expanding its business across key regions. We believe, the company’s newly introduced customized product range will successfully cater to the varied needs of clients and also boost its profits.

Acxiom carries a Zacks Rank #3 (Hold). Some better-ranked stocks in the industry include Barracuda Networks, Inc. CUDA, EarthLink Holdings Corp. ELNK and Science Applications International Corp. SAIC. All the three stocks sport a Zacks Rank #1 (Strong Buy).

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