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SVP of bluebird bio, Inc. just cashed-in 5,000 options

Jason Cole, SVP of bluebird bio, Inc., recently cashed-in 5,000 options. The options were exercised at $22.53, while the disposals took place between $85.77 and $88.30 per share, on October 09, 2015. Cole no longer owns any shares of the company. Cole operates out of Cambridge, MA. Some additional info was provided as follows:

The sales reported in the Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 7, 2014 The range in prices for the transaction reported on this line was $85.55 to $86.08. The average weighted price was $85.7664. The reporting person...