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CMO Today: Yahoo Bidders Get Update on Web Firm’s Shaky Financials

SUITORS BEWARE: Yahoo’s first quarter report card underscored to potential buyers that it will be the ultimate fix-it job, The Wall Street Journal reports. The company swung to a loss and reported an 18% revenue drop to $859.4 million, excluding commissions paid to search partners -- not the metrics you’re hoping for if you’re competing to take over the struggling Web portal. Consider that Yahoo’s “Mavens” segment--which encompasses mobile, video, native and social ads-- grew by less than 7% year-over-year, and those are the segments Chief Executive Marissa Mayer has identified as key to the company’s turnaround (“Mavens” grew by a rate 60% year-over-year as recently as the second quarter of last year). Companies that put in bids by Monday’s first round deadline include Verizon Communications, the U.K. publisher Daily Mail and buyout firm TPG, WSJ reports. Also in the mix is a tag-team of Bain Capital and Vista Equity Partners, which has roped in former Yahoo executives including one-time CEO Ross Levinsohn, Re/code reports.

BUZZFEEDING HOLLYWOOD: Two years ago BuzzFeed launched its own studio, BuzzFeed Motion Pictures, and the digital publisher has been dialing up its video production ever since. The site generates 3 billion video views a month and has created a group of franchises and stars, including the young-guys-do-funny-things group The Try Guys, which has generated 25 million videos views to date. Now, BuzzFeed is looking to lock up some of that talent through two-year deals, reports The Hollywood Reporter. The plan is to help talent like comedian Quinta Brunson develop projects that might...


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