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Highland Spring Gives Sales Team Sparkling Data Analysis

UK’s largest bottled water company chooses Qlik to get a better view of sales performance and automate supply chain processes

RADNOR, Pa.--(BUSINESS WIRE)--Qlik®(NASDAQ: QLIK), a leader in visual analytics, today announced that Highland Spring is using QlikView® to give sales staff rapid insight into sales and marketing performance figures and gain better insight into the business. The company purchased QlikView through partner Data Technology not just to streamline the way this information is analyzed, but to give access to the data in real-time across the company. This helps inform business strategies at the top of the organization and see where promotional spend is best allocated.

“It’s about ensuring that the business is as efficient as possible. That not only makes us more effective, but also helps us to improve customer service.”

Highland Spring Group is one of the world’s top 20 bottled water companies, and the UK’s largest supplier and producer of naturally sourced bottled water. Bottling over 500 million liters of water a year, the Highland Spring Group, produces one in every five liters of bottled plain water consumed in the UK. Founded in 1979, the group now consists of five bottling plants and employs over 500 staff throughout the UK.

Highland Spring was keen for its sales team to have access to business intelligence and to be able to drill down into the sales performance data. Using QlikView provides the sales team with all the data they need to engage in conversations with retailers about how their products are being sold in store and has allowed them to analyze the effectiveness of sales strategies. In addition, QlikView gives them the ability to cut and slice data in a way which helps them to solve and respond quickly to customer issues.

The previous BI system the company was using required a high level of expertise for employees to be able to extract data. This meant sales teams and executives often needed to use analysts at head office in order to...