UK’s largest bottled water company chooses Qlik to get a better view of sales performance and automate supply chain processes
“It’s about ensuring that the business is as efficient as possible. That not only makes us more effective, but also helps us to improve customer service.”
Highland Spring was keen for its sales team to have access to business intelligence and to be able to drill down into the sales performance data. Using QlikView provides the sales team with all the data they need to engage in conversations with retailers about how their products are being sold in store and has allowed them to analyze the effectiveness of sales strategies. In addition, QlikView gives them the ability to cut and slice data in a way which helps them to solve and respond quickly to customer issues.
The previous BI system the company was using required a high level of expertise for employees to be able to extract data. This meant sales teams and executives often needed to use analysts at head office in order to...