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Blowing An Activist Investing Bubble

Blowing An Activist Investing Bubble

h/t professorbainbridge. The story of the moment sounds like a bad comedy sketch:

2012: Under pressure from Trian Fund Management LP, Kraft Foods Group Inc (NASDAQ:KRFT) decides to split in two, spinning off its mature North American grocery business to highlight its global snack-food business. The larger global business–which includes Oreo, Cadbury, Wheat Thins, and other brands–is named Mondelez International Inc (NASDAQ:MDLZ) International Inc. The smaller company, dubbed Kraft Foods Group Inc., gets the Kraft cheese products, Maxwell House coffee, Jell-O, and Planters nuts, among other brand. ...

March 2015: Kraft Foods Group and H.J. Heinz Company (NYSE:HNZ) agree to merge,

August 2015: Activist investor William Ackman unveils a $5.5 billion stake in Mondelez International Inc. The activist investor believes Mondelez has to grow revenues faster and cut costs significantly or...


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