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One Reason Why Discovery (DISCA) Stock Is Climbing Today

NEW YORK (TheStreet) -- Shares of Discovery Communication (DISCA) were up 5.16% to $25.80 on heavy trading volume early Thursday afternoon after CEO David Zaslav said the company might charge certain Olympics fans to broadcast niche sports directly to them, Bloomberg reports.

Discovery purchased European sports media group Eurosport in 2015 and paid $1.4 billion for exclusive European broadcast rights to the Olympic games between 2018 and 2024.

"The Olympics will be profitable for us," Zaslav said at the Goldman Sachs Communacopia conference in New York...