Actionable news
0
All posts from Actionable news
Actionable news in SBUX: Starbucks Corporation,

Starbucks Bringing Leading Italian Artisan Bakery and Food Purveyor Princi to Customers Worldwide

SEATTLE--(BUSINESS WIRE)--Starbucks Corporation (NASDAQ:SBUX) today announced its role as global licensee and investor in the Italian restaurant Princi, the renowned boutique bakery and café founded by Rocco Princi in 1986. Known for artisan breads created from traditional family recipes, Princi’s five locations have created beloved experiences for customers across Milan and London. The investment team, which includes Milan-based Angel Lab and Pekepan Investments, will focus on expanding the number of standalone Princi locations worldwide as well as making Princi the exclusive food purveyor at the new Starbucks Reserve Roastery and Tasting Rooms in Shanghai and New York. Announced earlier this year, these immersive coffee experiences bring to life Starbucks line of premium, small lot Reserve coffees in a retail space which allows the roasting, brewing and craft of coffee to take center stage. The Shanghai and New York Roastery locations are on track to open in 2017 and 2018, respectively.

“We have never baked in our stores in 45 years. But all of that will change with the creation of this unique partnership”

Tweet this

“We have never baked in our stores in 45 years. But all of that will change with the creation of this unique partnership,” said Howard Schultz, chairman and ceo, Starbucks. “Rocco and his team at Princi possess a passion for handcrafted food and artisanal baked goods that mirrors how I feel about our...


More