Usman Shah
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Subway's New Rival, Eat Fresher

                

When it comes to eating hoagies the first restaurant that comes to mind is Subway and their $5 footlong deal. Subway currently has 40,000 stores and plans to open 10,000 within 5 years. Subway has been on top of the hoagies market for a while now, with little competition. It is time for Subway to step up their game because there is a new challenger for the throne. Potbelly Sandwich Shop is a Chicago based chain, they have filled for their IPO under the symbol (PBPB). They have 286 U.S. locations and jumped 15.5% in revenue to$ 274.9 million last year. They are expected to grow location 10% every year in terms of location. Subway has been the go to store due to the price and location, now Potbelly’s average ticket is $7 around the same as Subways. With low prices to match and increasing locations, this might be a good investment once the IPO hits. They have been in business since 1977, with a wait time less then 8 minutes guaranteed.