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Yahoo: Verizon Is Still the Bidder to Beat

Yahoo headquarters in Silicon Valley

The Mail is intriguing: Yahoo would fit into its broader strategy of diversifying away from print and increasing its share of non-U.K. revenues. Still, given Verizon’s heft and the intensity of its recent focus on becoming a major player in mobile advertising, the telecom giant seems most likely to emerge victorious.

For Verizon, buying Yahoo would be consistent with its new mobile-video strategy. This relies on offering free content and monetizing it through advertising.

To succeed, Verizon, which purchased AOL for $4.4 billion last June, must quickly achieve...


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