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Actionable news in NSR: NEUSTAR Inc CLASS A,

Neustar To Acquire Marketing Analytics Technology Provider Marketshare To

The following excerpt is from the company's SEC filing.

Create Global Leader in Marketing Services

-Transaction Advances Neustars Position as a Leading Information Services


STERLING, Va., November 5, 2015

Neustar, Inc. (NYSE:NSR), a trusted neutral provider of real-time information services, today announced that it has entered into a definitive agreement to acquire MarketShare Partners, LLC, a fast-growing marketing analytics technology provider to major brands, for $450 million. The purchase price is effectively reduced to approximately $390 million after taking into account tax benefits resulting from the transaction.
< br>MarketShare is a leader in sophisticated analytics and attribution, uniquely connecting strategic Chief Marketing Officer (CMO) decisions to the most tactical of marketing decisions. Utilizing sales, marketing, macroeconomic, and its customers proprietary data, MarketShare quantifies the sales impact for leading brands such as MasterCard, Turner Broadcasting System, Intel, USAA, CarMax, and Twitter. MarketShare revenue grew at a compounded annual growth rate of 38% from 2011 to 2014 and generated $57 million in revenue for the twelve months ended September 30, 2015.

The acquisition of MarketShare expands Neustars leadership in marketing services by creating a comprehensive data-driven solution enabling CMOs to plan, optimize, and allocate their online and offline marketing budgets. With the two companies capabilities combined into a single solution, CMOs will be able to allocate precisely their resources across all sales channels stores, online, call centers, and sales teams as well as media platforms digital, television, radio, print, mobile, out-of-home, and in-store. They will also have the means to make better decisions on such operational factors as staffing, pricing, supply chain, and distribution.

This transaction advances our growth strategy in the rapidly evolving $19 billion marketing data and analytics market and strengthens our position as a leading information services company, said Lisa Hook, President and Chief Executive Officer of Neustar. Combining Neustars leadership in authoritative identity, audience targeting and segmentation, and real-time media measurement with MarketShares market-leading technology and predictive analytics will enable CMOs to look across their entire business from planning to execution, online and offline to get a comprehensive and accurate reading of what is driving their sales. This will enable them to make more precise allocation decisions to achieve better returns on their investments.

We are excited to welcome the experienced and talented MarketShare team to Neustar. Through our existing partnership, we have had a chance to see their expertise, technology, and deep customer relationships at work, and we are confident that they will integrate seamlessly into Neustar, concluded Ms. Hook.

MarketShares mission is to empower marketers to make data-driven, intelligent decisions on how to allocate their marketing resources across customers, products, markets, and media, said Wes Nichols...