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How to make 7 times your money in Apple: Goldman

It's time to make a play for Apple, advises Goldman Sachs' options research team. And they suggest a very specific way to do it.

With both October earnings and the holiday shopping season coming up, Goldman's Katherine Fogertey and John Marshall suggest buying the January 115-strike call on Apple for about $5.70. Since a call represents the right to buy a stock for a given price within a given time frame, this represents the right to buy Apple shares for $115 between now and mid-January.

Because Apple shares have to rise above $115 by more than the $5.70 being laid out, this represents a bet that the stock will rise above $120.70 in four months, or more than 9 percent above Wednesday's closing price.