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Why now may be the best time to own Apple

Apple has performed best between iPhone announcements and releases

In previous iPhone launch cycles, the best time to own Apple’s stock has been the time between when the new phone is unveiled and when it goes on sale.

On average, Apple’s stock has gained 3.4% in the two weeks leading up to new iPhone announcements, has rallied 6.2% between the announcement dates and when the new phones went on sale and has risen 2.1% in the month following releases. In comparison, the S&P 500 has advanced 0.1%, 1.4% and 1.8%, respectively, during the same periods.

See how Apple’s stock performed around previous iPhone events and when the phone’s hottest features made their debut.

via projects.marketwatch